The 411: Through their passion and commitment, not forgetting fifteen years of effort, Grant Langston provides played an important role in making eHarmony the internet dating powerhouse it is these days.
Developing up in Hartselle, Alabama, Grant Langston never imagined that he works at an on-line dating business, aside from the largest one in the entire world, but often greatness will come where and when you the very least expect it.
That greatness began inside belated ’90s whenever Langston made a decision to take a chance on a then-startup generally eHarmony, with all the intention of taking care of marketing content material just for six months.
Over ten years later, Langston is still at eHarmony and is just as devoted to improving the business succeed while he was from day one.
The renaissance man of eHarmony
Although Langston’s present title is actually vice-president of Brand Marketing, he’s presented numerous jobs within organization due to the collaborative environment.
From authorship content, to running social networking, to advertising new services, to beginning eHarmony’s on line magazine, to helping with customer service, putting their all inside job has always are available initially.
“it has been an evolving role, but i do believe at every turn, the alterations are making good sense,” the guy stated. “Now i’m like I’ve been involved in every section of the business, that is certainly already been great for me personally.”
Having launched in 2000 with a health-related way of matching, eHarmony is recognized as one of many very first web sites to alter people’s presumptions that online dating is actually for hookups, but Langston is more small about his individual contributions, specially when considering his part in humanizing the company.
“We always wish to just take the tasks really â that which we’re undertaking for the consumers â but do not wanna take our selves too seriously,” he said. “As I took more than creative brand placement, one of the primary situations i desired doing was actually lighten circumstances up. The content is still the exact same, because the values will always be exactly the same, but we just like to address it with some wink and a smile.”
Their infectious desire for life
Not just is actually Langston passionate about what he does at eHarmony, but he is in addition excited about his interests and household life, as well as taking an imaginative spirit to everything he does, whether it is playing within his Americana group (his new record is released March 23!), going to the playground together with his spouse and children or starting another campaign in the office.
“In my opinion getting a musician is actually a critical element of my personal job here at eHarmony,” the guy mentioned. “easily need to create a track and I also need certainly to solve a-work concern and I also experience this or that, the creative force that becomes what completed feels like a similar thing.”
And in accordance with Langston, all of it really does drop to stabilize.
“i am aware a life that’s too unbalanced in one location isn’t likely to be a lot enjoyable,” he said. “I can’t place that things on a shelf nevertheless end up being give. I would like my young children to understand myself and not some pale version of myself, therefore it is essential for me to hold circumstances in play that i am passionate about.”
Exactly what the then 15 years hold
Being with eHarmony for longer than 10 years, Langston understands what works and precisely what doesn’t, which is the reason why the group continues carrying out what they do most readily useful â just much better as every single day, few days, thirty days and year passes!
Because of this season, two huge projects are:
Ph.D.s, psychologists or MFTs
But also for Langston, it’s more than simply creating the funnest product or going along with the latest fad. It is more about the effectiveness regarding the matching.
“what we should do within this company is really important. We are putting folks together â¦ if in case you aren’t undertaking that in a way that’s assisting them, you are having a fairly unfavorable result,” the guy stated. “We believe the best way to make development and the most effective way to own a far better company is to help individuals a lot more, and best way we could assist them to is let them have better matches.”
I do believe Langston would trust me personally when I state I can’t wait observe exactly what the next 15 years keep.